What a Copywriter Can Provide: Email Sequences
Email Sequences to Help Your Business Grow
This is the first in a several part series about the different types of services that copywriters can provide. Each one of the services that a copywriter can provide can help your business grow in their own way.
In this first part we will be focusing on Email Sequences. Email Sequences can help your business grow by engaging your customer. While you might think that it is sending an email to your customers, it is so much more than that. There are different types of email sequences. Each sequence has a different purpose to engage your customer. Below I have listed the different types of email sequences. Later I will break down the different types of sequences and explain how each can help your business.
Different types of email sequences
Welcome Email Sequence
Engagement Email Sequence
Abandon Cart Recovery Sequence
Conversion Email Sequence
Follow Up Email Sequence
Onboarding Sequence
Renewal Sequence
Below, I go into depth and show what these sequences are and how they can help your business.
The Different Types of Email Sequences and What They Can Do for Your Business
Welcome Email Sequence - This email sequence introduces potential customers to your business. Think of it like a hostess or a waitress at a restaurant. They greet you and help set the tone for your dining experience. In the same way, a welcome email sequence greets your potential customers and sets the tone for their buying experience from you. It can also set your customers expectations. It can let them know how often they can expect to receive emails and the types of emails that they might receive. A welcome email sequence is also a great way to offer a discount or promotion for your customers to get them to make their first purchase with you.
Engagement Email Sequence - This type of email sequence is designed to build deeper relationships with your customers. With this type of sequence, you will personalize the emails to get your customers to continue to engage with your company. A couple of examples of this is sending out an email to customers to have them preview and review a new product line. The ultimate goal is getting your customers to buy when that product becomes available. Another example of this type of email is if you have a subscription based service. You send emails to let your customers know about new features or recommendations for this service.
Abandon Cart Email Sequence - This email sequence is designed to convert lost sales. It reminds customers of items that they had selected and placed in their cart, but did not buy. The email reminds the customers of those items that they had in their cart. It encourages your customers to make that purchase. You are trying to get your customers to buy an item that they showed interest in before.
Conversion Email Sequence - This email sequence gets your potential customers to convert to being an actual customer. These emails will often provide your customer with the last bit of information that they need to be a customer. These emails can get your customers to act. Your customers can book an appointment, schedule a demo, buy your product, or sign up for an event.
Follow Up Email Sequence - This email sequence is designed to re-engage your customers. There are several different ways that this sequence can help re-engage your customers. You can ask them for reviews on your products. You can ask them to attend a future event. You can ask them to refer their friends and family to your business. You can recommend related products or services. You can update them on loyalty or rewards programs. This is the easiest sequence to use with your customers because it is so versatile.
Onboarding Email Sequence - This type of email sequence provides additional information to the customer after they have bought your product. An example of this is sending an email to a customer explaining how to care for and maintain your product. This helps your customer to understand your product and can ease the frustrations from not being able to use your product.
Renewal Email Sequence - This type of email sequence is designed to try and get customers re-engaged after a period of inactivity. This sequence is different from the Follow Up Email Sequence in a couple of different ways. In the Follow Up Email Sequence, you are trying to re-engage your customers right away so that they make other purchases from you or refer family and friends to make purchases from you. In the Renewal Email Sequence, you have not heard from this customer in a while and you are trying to get them to buy again. Sequences like this can offer a discount for the customer to buy again. This sequence is trying to get the customer re-engaged in your company.
As you can see, there are many different types of email sequences. Each one can help your company in different ways. How do you know which one is right for you? Consulting with a professional copywriter can help. They know the different types of email sequences. They also know when to use these sequences to help your customers, and ultimately help your business grow. A professional copywriter can write these sequences for you. This takes the burden from you and allows you to focus on other aspects of your business.
As a business owner, you want your business to grow. You need your customers to be engaged with your business so that they buy from you. You also want them to let their friends and family know of your business so that they can buy from you too. Email sequences can help you do that.
As a business owner, you watch your expenses. Hiring a freelance copywriter might not seem like an expense that you can afford. However, it is an expense that you should consider. The value that a freelance copywriter can provide to your business is well worth the cost.
If you would like to know how I can help your business with email sequences, or any other types of copywriting, please check out my website www.dbattsonenterprises.com or send me an email at doug@dbattsonenterprises.com
Information for this blog was gathered from WebFX.
Images courtesy of Pixabay.
