Do I Really Need a Copywriter?
Why Small Businesses Should Hire a Copywriter.
As a small business owner, you might be wondering if you should hire a copywriter. After all, it is an added expense. As a small business owner, you watch your money. An added expense for a copywriter might seem unnecessary. However, in today’s landscape, hiring a copywriter to navigate the ever changing digital marketing landscape is necessary more than ever.
Facts and Statistics
More than eight in ten (86%) of US adults get their information from digital devices. (1)
263 million American consumers shop online. This is almost 80% of the population. This number is expected to grow to 291 million in the next 3 years. (2)
Online sales are expected to top 1 trillion dollars in 2022. (2)
As you can see, the digital landscape is constantly growing. If you cannot keep up with this growth, then your business will be left behind. As a small business owner, you cannot afford to be left behind.
As a small business owner, you work hard for your business. You wear many hats. First you develop your products. Then you have to make your products. Then you have to try and market and sell your products. This is not to mention any of the other hats that you have to wear, such as CEO (making the decisions), Accountant (keeping track of sales and expenses), Customer Service Manager (working with your customers and their complaints), and Warehouse Manager (getting products to your customers). You don’t have the time or energy to be able to do all of these things.
Is Hiring a Copywriter the Best Decision?
A copywriter can help you with the marketing and sales of your products. An experienced copywriter can help your customers be able to make their purchases from you and not from someone else. Here are the ways that a copywriter can do this.
They know the digital landscape. They can offer you solutions to help market your products to your customers.
Webpages. A copywriter can write copy for web pages that help tell your story.
Landing Pages or Product Descriptions. These pages can generate sales from your customers. A copywriter can engage the customer and make them want to buy your products.
Blog Posts. These can be used as a tool to help engage your customers and keep them coming back. Well written blog posts can also help you be seen as an authority in your field.
Email Sequences. These can also allow your customers to see you as an authority and can help generate sales. As there are different types of email sequences, a copywriter can help determine which types of email sequences will work best for you.
Social Media Posts. Social media posts will help engage your customers. They can also be a great way to help your customers know of any sales or specials that they might need to be aware of.
Digital Landscape Doesn’t Have to be Daunting
As a small business owner, the digital landscape can seem daunting. By this point you might even be thinking to yourself “man there is a lot that I haven’t even considered”. You might have even developed a headache. Don’t worry. There is hope!
Hiring a copywriter can help you by taking the daunting tasks off of your plate (the marketing and sales), and letting you focus on the important tasks (developing and making your products). Even though the digital landscape seems daunting, there is a lot of hope.
70% of consumers shop local small business websites.(2) Yes this means your business. If you do not have a strong website presence, there is no time like the present to be able to create one. (Hint: A copywriter can help!)
61% of shoppers cite making products easy to find as an important factor in their online shopping experience. (2) Having clear copy and product descriptions can help your customers be able to find the products that they need and buy from you. (Hint: A copywriter can help!)
35% of adults have purchased through social media. 31% use social media to find products. 7 out of 10 shoppers are influenced by social media posts and reviews from their friends. If you are not using social media, you should be. (2) (Hint: A copywriter can help!)
68.7% of online shopping carts are abandoned. Abandoned cart emails see almot 20% conversion rate. (2) Having email sequences that engage your customers in the right way can improve the sales of your products. (Hint: A copywriter can help!)
Conclusion
Hiring a copywriter can help your business be able to grow. As a small business owner, it is a wise investment to be able to hire someone that can help take the marketing off of your plate. The daunting digital landscape can be intimidating. Having someone in your corner that knows this landscape can take the burden and pressure off of you and allow you to focus on developing and making your products.
To see how I can help you, or to request more information, please contact me through my website D Battson Enterprises
